SEO and structured data

How search engines see your site, what you can override, and the rich structured data Mezaic emits from your content.

Mezaic handles the technical side of search visibility for you: clean URLs, fast pages, a sitemap, canonical links, Open Graph and Twitter cards, and schema.org structured data built from what you enter. You mostly need to write good content.

What is automatic

  • Titles and descriptions. Your name is the browser title and the first line of your bio the description; posts use their title and excerpt.
  • Canonical URLs on every page, pointing at your primary domain or free subdomain.
  • Sitemap at /sitemap.xml with your home tabs, posts, archive, journeys and company pages; robots.txt links to it.
  • Social cards. Posts use their cover as the share image; the profile uses your photo.
  • Structured data (JSON-LD) on every page: a Person with your job title, location, social profiles (sameAs), skills (knowsAbout), awards and career history; BlogPosting on posts; Organization on company pages; CreativeWork on journeys; breadcrumbs and item lists on archives.

Structured data is built only from fields with valid values (ISO dates from the date selects, absolute URLs) and the whole graph is validated before it is emitted, so a half-filled entry can never produce broken markup.

Custom search appearance

  • Site: under Website → Settings → Search engine optimisation toggle Custom search appearance to set your own title and description.
  • Posts: the same toggle in the post editor’s Search appearance card. Leave a field empty to fall back to the default.

Control indexing

Settings → Preferences → Search engine indexing turns indexing on or off for the whole site. Off adds noindex, disallows crawlers in robots.txt and drops the structured data. Unpublished posts, previews, and the testimonial request page are never indexed regardless.

If a post first appeared elsewhere, set its Canonical URL in the editor’s Advanced card. Search engines then treat the other address as the original and do not penalise either copy. Medium imports set this automatically; clear it once you consider Mezaic the home of the piece.

Verify ownership with Google or Bing

Search Console and Bing Webmaster Tools may ask for a verification meta tag. Paste it into Settings → Custom code → Header scripts & tags. See Custom code.

Tips

  • Fill in headline, location and at least one work experience entry; together they make the Person node rich enough for a knowledge-panel-style result.
  • Give every post a cover image and an excerpt; both appear in search and social previews.
  • Connect a custom domain before you promote your site; moving later keeps working through redirects, but you keep more history by starting on the final address.